When designing, I am not so much interested in trends as in creating uniqueness, daring to dazzle with color, size and design.
Designing for me is a four-part process:
- Analyze the customer’s needs and wants.
- Organize the information for the project goals and divide it into the various design processes.
- Personalize the design into creative expression.
- Conceptualize the big picture, visualizing the end from the beginning.
These steps don’t necessarily happen in sequential order. It may be somewhat simultaneous, but they all have to happen for a design to become a reality.
Finding the Story
Inspiration comes from different sources. It could be a special occasion, a descriptive word, a shape, a special meaning, but all lead to a concept. My personal interviews with clients give rise to these inspirations.
I ask clients questions like:
- What in life is important?
- Where do you find your inner strength?
- Is this piece to commemorate an achievement?
- What do you talk about when you need to break the ice in a group?
- What makes you you?
- How is the jewelry to be worn?
- Do you like yellow or white metals?
- Preferences for particular stones or stone colors?
- Simple designs, ornate, large jewelry or minimal size?
All of these questions help me understand the specific wants and desires of a client, and helps me to match the design aesthetic and specific flare that the piece or pieces will showcase.
From Story to Sketches
With inspiration, background and ideals in mind, I continue with simple pencil sketches. After a semblance of direction is determined, I draw in ink and add color. This is the point where changes should be made to be most cost effective.